Bachelor's degree in Marketing, Business, IT, or a related field.
Strong interest in digital marketing with a basic understanding of SEO, SEM, PPC, and social media marketing.
Familiarity with digital marketing tools such as Google Analytics, Google Ads, and social media platforms.
Good written and verbal communication skills.
Ability to work both independently and in a team environment.
A creative mindset with attention to detail.
Basic knowledge of graphic design tools (e.g., Canva, Photoshop) is a plus.
Knowledge of HTML/CSS is an advantage.
Assist in creating and executing digital marketing campaigns across various channels such as social media, email, SEO, and paid ads.
Collaborate with the content team to develop engaging content (posts, blogs, videos) aligned with marketing goals.
Monitor social media platforms, respond to inquiries, and engage with followers.
Conduct keyword research and optimize website content for search engine optimization (SEO).
Track and report on the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics).
Support in managing paid ad campaigns on platforms like Google Ads, Facebook, and Instagram.
Stay up-to-date with digital marketing trends and best practices.
Develop and implement link building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.